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Help us empower small businesses to chase their dreams
Help us empower small businesses to chase their dreams
Help us empower small businesses to chase their dreams
We believe in the power of entrepreneurship
It's why we come to work every day - to find, offer and optimize resources for local and online shops so that they can grow and thrive.
We believe in the power of entrepreneurship
It's why we come to work every day - to find, offer and optimize resources for local and online shops so that they can grow and thrive.
Our values
Sourcy believes that every entrepreneur can be resourceful
"Big things have small beginnings."
We see the potential in every small business and we work hard to prove it. Our core values guide the work we do and the entrepreneurial culture we’re building.
1. We learn from trial and error.
2. We have ruthless intellectual honesty.
3. We deliver our best.
4. We are gritty.
5. We make the whole more than the sum of its parts.
Join Sourcy
Performance Marketing Manager/Digital Marketing Specialist
Available for professionals in Singapore, Hong Kong SAR, and India
The Performance Marketing Manager or Digital Marketing Specialst will be taking a leadership role in a multi-disciplinary team that will develop and test customer-acquisition hypotheses, improve the quantity and quality of top- and middle-funnel leads, optimize conversion rate, and improve the brand awareness of our platform.
What success looks like for you
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- Support the CEO/Founder and the rest of the team to grow the top and middle funnel and drive conversion through cost optimization, A/B testing, and analytics
- Act with a sense of urgency and always put our customers first
- Embrace new challenges and stay resourceful to tackle them
- Stay curious and gritty when leading experimentations; continue to push to learn the whole truth and not get discouraged easily by negative results
- Bring your best to work every day and coach, support, and collaborate with others
- Be a good team member, fitting into a team-oriented environment to achieve the company’s goals
What you’ll be doing
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- Lead and execute performance marketing initiatives across paid and organic channels (PPC, SEO, SEM, personas and audience setting, etc.) including leading partner agencies and junior team members to implement and optimize performance
- Develop, test, and optimize different approaches to convert B2B users across social channels to maximize medium-term ROI across all channels
- Lead the team to create engaging content for users to gain brand awareness and drive traffic
- Track and report performance metrics to communicate key actions required from relevant teams
What you’ll need to be successful
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- 5+ years of experience to be considered for the Performance Marketing Manager role / 2+ years of experience to be considered for the Performance Marketing Specialist role
- Strong performance marketing skills and experience in PPC, SEO, SEM, and social media marketing required
- Ecommerce, B2B, or emerging market experience is an advantage
- 1-2 years of experience in leading, guiding, and influencing junior team members
- Proficient in analytics and tracking platforms such as Google Analytics, Google Optimize, Google Tag Manager, Hotjar, SEM Rush, etc.
- Skills in Advanced Microsoft Excel and SQL is a plus
- Be a good communicator and team player
What you can expect from our company
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- Full ownership and freedom in developing performance marketing strategy, leading campaigns and contents, and execution to digitize B2B international commerce
- The ability to make bold decisions and build a product from scratch
- An awesome working environment that equally values performance and relationships
- An environment where the customer is put at the center of everything we do
- Competitive total rewards and attractive fringe benefits
- An opportunity to develop your career in Singapore, the thriving tech hub of Asia
How to apply
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Please send your CV (specifying “Performance Marketing Manager/Specialist” in the subject/email body) to recruiting@sourcyglobal.com to apply.
Alternatively, you may use the Easy Apply feature on our Linkedin job page at https://www.linkedin.com/company/sourcy-global/jobs/.